Marketing through the buyer journey

Welcome back to another episode of our brand strategy unpacked series. In this episode, Soojee and Joel unpack marketing through the buyer journey, and the type of content you can create to shift your customer from aware to an advocate of your brand. Soojee breaks down what she considers the 4 phases of the marketing funnel, to simplify the customer journey and bring clarity to your business. Listen in to gain an understanding of the phases of awareness, consideration, delivery & loyalty.


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