The studio for leading service brands

The Good Studio

Build a leading brand, Not Just a Business

Every brand has a story. We help you uncover yours and turn it into a legacy that leads.

You've built a successful service-based business, achieving significant milestones and establishing a solid reputation. You have a dedicated team, years of experience, and a track record of delivering exceptional results. Yet, you might be noticing...

  • Your brand doesn't fully capture the essence of your expertise and the unique value you bring to the market.
  • You're not attracting the high-calibre talent your company deserves.
  • Your marketing efforts aren't returning the high-value leads you aim for.
  • There's a nagging feeling that your brand could work harder for you, driving even more significant growth and recognition.

If these sound familiar, you're not alone. Many successful service-based businesses reach a point where their brands must evolve to meet their past achievements and future ambitions. That's where we come in.

Who are we?

your trusted side-kick in brand evolution

We'll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we'll transform your business into a brand that reflects your excellence and drives growth. 

Our Methodology: The InsideOut Method We've developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.

InsideOut Method

Why the InsideOut Method Works

  • Strategic Alignment: Your brand strategy is integrated with your business goals from day one.
  • Data-Driven Creativity: We combine creativity with data-driven insights for maximum impact.
  • Cohesive Brand Experience: We ensure a consistent brand presence across all channels.
  • Long-Term Growth: We focus on building a brand legacy to attract and retain clients for years.
Meet your team

Your Sunshine Coast Branding Team

We like to say we do good (actually exceptional) work with good people. While we never accept anything but the best, we also do it with a smile.

Led by brand strategist Soojee Ford, our team brings experience in brand design, copywriting, UX/UI, videography, content creation and digital marketing.

Our mission is simple: to help service-based businesses like yours uncover their story and build lasting brand legacies.

Our philosophy

Boring is Bad for Business

Exceptional brands are built on a solid foundation, and that's where we start. Strategy and a clear vision for success set the stage for creativity. Successful brands dare to challenge the status quo, and we're here to help you do just that. We'll create with curiosity and a thirst for pushing boundaries to transform your business into a brand that stands out and inspires.

About the founder

Meet Soojee, founder of The Good Studio

I've spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I've seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I've also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.

But I've also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I'm all about to helping service-based firms transform their businesses into brands.

I want you to experience the same transformation I've seen time and again—the kind that leads to not just success but a lasting legacy. When I'm not praising the power of a brand, you'll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle. 

Giving back

Giving back

We believe in giving back to our community and making a lasting impact beyond the business world. That's why we proudly support the Smith Family through child sponsorship.

This sponsorship isn't just a one-time gesture; it's a long-term commitment ensuring that we support our sponsor child until they finish school. As our business grows, it is our goal to sponsor more children, expanding our reach and making a greater impact on the lives of children and families in need.

Keep in touch

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