Purpose, Mission, Vision and Values

In this week’s episode Joel & Soojee start by filling us in on the future plans for the podcast. They are excited to bring in more expert guests and kick start a new mini series called, Brand Strategy Unpacked. A smaller episode series, where they unpack all the things that brands and companies need to know about brand strategy. To get started with the new series, they tackle the commonly confused topic of the differences between purpose, mission, vision and values. The link to the triangle example mentioned in this episode here.


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