Soojee Ford

Director & Brand Strategist

Hi I’m Soojee! I’m the Brand Strategist and co-owner of The Good Studio. A typical work week involves hosting brand strategy workshops with clients, researching people, trends and attitudes, auditing brands and websites, writing copy, and building a lot of Keynote presentations. 

To get where I am today, I took the path of Designer to Creative Strategist to Brand Strategist. This path has given me a knack for building common ground between business and creativity. With this, I am able to help business leaders and their teams clarify and simplify their brands to be remembered and loved. 

I’ve worked in this industry for over 10 years. Many of these years were spent in agencies. I've managed brand development, campaigns and websites for the likes of Seqwater, Lorna Jane, The Coffee Club, and Brisbane Heat. I’ve also worked across an extensive range of industries from B2B and B2C, ranging from startups to established brands. All of these experiences allow me to join ideas and identify strategic opportunities for brands and business owners. 

As an owner of The Good Studio, one of my personal motivators is to build a workplace that seeds creativity and big thinking. Boundaries, work ethic, nourishment, and movement are all integral to this vision. 

When I’m not in the studio, you’ll find me with friends and family, spending time outdoors and either talking about or eating something delicious. Last and certainly not least, I am a proud mother (shout out my fam Ryan and Max) who’s currently navigating my way between motherhood and business ownership.

If you're reading this, I'd love to get to know you! Send me an email or follow me on Linkedin to get in touch!


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