In the year 2001, the internet was deemed as a passing fad, with an amount of content that was seen as overwhelming. Now the internet has 2.5 quintillion pieces of content uploaded DAILY! In this week’s episode Joel & Soojee, break down the past, present and what they predict the future of branding will look like. They chat about what brands are doing at the moment to connect with their customers and build better values and culture in their businesses.
For our very first episode we’re going to answer the million dollar question, “Why is boring bad for business” and we’ll wrap up by giving you advice on how not to be boring with you brand.
Joel & Soojee discuss how they work through client strategy using their InsideOut Method.
In this episode we discuss who to build a identity system that sparks & delights, not only your customers but your internal team.
In this episode we discuss how culture plays an integral part within your brand and how businesses owners can build a better culture.