In this episode we discuss how culture plays an integral part within your brand and how businesses owners can build a better culture.
For our very first episode we’re going to answer the million dollar question, “Why is boring bad for business” and we’ll wrap up by giving you advice on how not to be boring with you brand.
Joel & Soojee discuss how they work through client strategy using their InsideOut Method.
In this episode we discuss who to build a identity system that sparks & delights, not only your customers but your internal team.
Do you remember the first time you heard Spotify, Loreal or Nike, these are great examples of abstract names that weren’t words before being created for these brands. There are many pros with having an unconventional brand name, Soojee and Joel sit down and dive deep into these pros and offer some tips to keep in mind when you're creating your brand name.