Boring is bad for business is a brand education podcast for founders and marketing managers who are passionate about building brands that stand out from the crowd.
The idea for the podcast came from the nagging feeling that too many brands play it safe. With this show we want to encourage you to embrace difference and share your unique take with the world.
With this podcast we discuss how to be a non-boring brand by sharing our process, our philosophies and celebrating brands and business leaders who don’t do boring.
For our very first episode we’re going to answer the million dollar question, “Why is boring bad for business” and we’ll wrap up by giving you advice on how not to be boring with you brand.
Joel & Soojee discuss how they work through client strategy using their InsideOut Method.
In this episode we discuss who to build a identity system that sparks & delights, not only your customers but your internal team.
In this episode we discuss how culture plays an integral part within your brand and how businesses owners can build a better culture.
Do you remember the first time you heard Spotify, Loreal or Nike, these are great examples of abstract names that weren’t words before being created for these brands. There are many pros with having an unconventional brand name, Soojee and Joel sit down and dive deep into these pros and offer some tips to keep in mind when you're creating your brand name.
In this week's episode Joel and Soojee give advice on hacks to boost your website's conversion rate. In Dr Robert Cialdini's book “Influence: The Psychology of Persuasion”, he explores factors that affect the decisions that people make.
In this week’s episode, Joel and Soojee tell us all about the process of taking brand strategy and creating brand identity. This is broken into the 4 steps that they take to transform strategy into design.
In this week’s episode, Joel and Soojee bring you part 2 to the secrets of a persuasive website. In Dr Robert Cialdini's book “Influence: The Psychology of Persuasion”, he explores factors that affect the decisions that people make.
In this week’s episode, Joel and Soojee chat about creativity in business! Letting go and allowing creative juices to flow, is one of the best things you can do for your business. A successful business is constantly growing and constantly innovating, creating newness within a business comes from ideas and thoughts