Insights and advice to help you transform your business into a go-to brand

Work life balance

In today’s world, being busy has become synonymous with high-status and we’re measured by our productivity. Starting your morning with an extra-large coffee, an impossible to-do list and then wondering why we get so burnt out with crazy deadlines and 7-day working weeks. Sound familiar?

The Good Studio welcomes Soojee

In our early years, I ran The Good Studio out of a co-working space called Common Collective, where I met our new co-owner and Brand Strategist Soojee. In late 2020, Soojee joined The Good Studio, and we set off to build the next phase of The Good Studio.

Why your logo is not your brand

With ‘brand’ being the ultimate buzzword and every man and his dog wanting to stand out in the marketplace, you may be seeing a lot of this popping up from designers: “your logo is not your brand”.

What is a Style Guide? And do I need one?

A Style Guide is a document that shows you how to communicate your brand in both a visual and non visual space. It’s purpose is to keep the consistency of the brand and messaging with all departments from the marketing team through to design and everyone in between.

Insights and advice to help you transform your business into a go-to brand

Work life balance

The Good Studio welcomes Soojee

Why your logo is not your brand

What is a Style Guide? And do I need one?

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