Blog | Branding, design and website tips and advice

Brand identity process

Ever wondered how we take Brand Strategy and develop Brand Identities that delight and spark emotional connections? Well, you’re in luck, as this article will walk you through the 5 steps on how we bridge the gap from Strategy to Brand Identity.

What makes a good logo?

Throughout this article, I have broken down five of the principles we use at The Good Studio to make a good logo.

A peek inside our Brand Strategy framework: InsideOut Method

At The Good Studio, we’ve created a signature method for building go-to brands—brands that delight and spark emotional connections. We call it the InsideOut Method. We follow this four-step Brand Strategy framework for every creative project that we complete.

Is it time to rebrand?

How do you know if a rebrand is necessary? From working with clients, we’ve found four common scenarios that lead the businesses we work with to rebrand. This article explains each scenario and what we do to help a business who’s in this situation.

Work life balance

In today’s world, being busy has become synonymous with high-status and we’re measured by our productivity. Starting your morning with an extra-large coffee, an impossible to-do list and then wondering why we get so burnt out with crazy deadlines and 7-day working weeks. Sound familiar?

The Good Studio welcomes Soojee

In our early years, I ran The Good Studio out of a co-working space called Common Collective, where I met our new co-owner and Brand Strategist Soojee. In late 2020, Soojee joined The Good Studio, and we set off to build the next phase of The Good Studio.

Why your logo is not your brand

With ‘brand’ being the ultimate buzzword and every man and his dog wanting to stand out in the marketplace, you may be seeing a lot of this popping up from designers: “your logo is not your brand”.

What is a Style Guide? And do I need one?

A Style Guide is a document that shows you how to communicate your brand in both a visual and non visual space. It’s purpose is to keep the consistency of the brand and messaging with all departments from the marketing team through to design and everyone in between.

Insights and advice to help you transform your business into a go-to brand