Today Joel and Soojee are joined by Emma Head. Emma is the founder of Sweet Mickie, The OG quote cookie business that is far from boring! They pick Emma’s brain on how she got started and how Sweet Mickie continues to stay cheeky and remain the brand it was created to be. With R U OK? day coming up, Sweet Mickie do their part by donating proceeds to support the cause, this leads to an open and raw conversation about being a business owner and the mental health struggles that come with that.

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